Posted by: Professionals In Human Resources Association (PIHRA) | April 30, 2011

Effectively Target Candidates Through Your Corporate Career Center

By: Theresa Maher, Director of Public & Job Seeker Relations Jobing

Candidates are able to utilize so many different tools when it comes to finding a job today. From job boards and social media to mobile devices, job seekers are accessing job openings from multiple platforms.  Regardless of how a candidate originally finds your open position, chances are they will end up on your corporate career center to research your company and go through your application process. This makes the career-focused page one of the most important candidate touch points in your employment marketing campaign.  Here are some of the most common problems on corporate career centers today:

Inadequate Information:  If your corporate career center only provides general information about your company’s products and services, you are missing a huge opportunity to engage qualified talent. Not only should you include information that relates to the employee experience, you should also create different subsections for different candidate groups. List out the major candidate groups you would like to target, ranging from college graduates to former military personnel and everything in between. Each major candidate group should have their own section on your corporate career center that provides robust information customized to their interests and needs. The more information you provide, the easier it will be for a candidate to identify whether or not they are a good fit for your organization.

Inconsistent Branding:  An inconsistent brand message between your consumer brand and your employment brand can weaken your ability to attract quality candidates. If your company markets its products and services as innovative and cutting-edge, then your corporate career center should match that image with dynamic content, video integration, and the same overall brand that consumers see when viewing the rest of your website.

Lack of Interactive Tools: There are so many ways employers can create an interactive experience for candidates. Doing so can increase the amount of time candidates are spending on your career center and provide the type of experience that will encourage them to share what they learned with others; creating a valuable referral network.  Developing a video library or integrating social media tools are two simple ways to elevate the interactivity of your site.

Your corporate career center should be considered the hub or your employment marketing efforts. While you may utilize a variety of communication channels to reach candidates, most of those channels will lead back to your corporate site. Be sure it’s providing today’s top talent with the information they need to become engaged and excited about your job opportunities.

For more information on how to improve your corporate career center, visit


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: